In today’s digital world, any business worth its salt has a website. Whether you’re a law firm or a game store, you want to make sure your customers can access all the information they need about you at any time, day or night. However, not every business out there has a blog, and not every business who has a blog pays it the proper amount of attention. A blog isn’t a “nice to have” accessory to your website, though.
You should consider it one of the important supporting pillars of your website. Something that can help support you in ways you aren’t even thinking about.
Perhaps the biggest reason to have a business blog is that it drives traffic to your website. Regardless of what business you’re involved in, an engaging blog will act as a beacon for customers and potential customers. If you’re a movie theater, for example, then running a movie review blog with a humorous tone could make you a staple of local audiences. The same could be said of a local bookstore with a book review blog. If people start reading your blog, then it’s just one more step to browsing your business site.
Into Leads A lead, in this case, is a potential customer who is interested in what your business is offering. A blog sucks in traffic, but it also has the ability to transform readers into leads. You can easily put a call to action into your posts, and every time you write a new post you get another chance to try to convert your readers into customers. Once you’ve built up your blog, and it’s getting regular traffic, you’re likely to see a regular stream of leads being converted out of that traffic stream.
Let’s say you write a blog entry today. That entry is thoughtful, witty, and starts generating traffic. Five years down the line, you still have customers who found you because of how popular that one entry got, and remains. In this way, writing a blog is a lot like writing a book. You did the hard work once, but you continue to reap the rewards for it years after it was published.
A well-written blog gives an impression of your business that will stick with readers who come across it. That impression influences how customers and potential customers view your business. If your blog is smart, articulate, and full of valuable information, then readers will have a positive view of your business as a result of that.
With Readers When people come back to your blog time and time again, they begin to develop a relationship with you. Much like how some people might pick up every book written by their favorite author, your loyal readers are more likely to read the past entries in your blog. What’s even better, though, is loyal readers are also more likely to share your blog entries with their friends via social media.
It goes beyond simply writing blogs, though. When a blog is connected to your business’s social media, the opportunity for further interaction with your readers and followers becomes a reality. The ability to interact with your followers allows you to reach more people than ever before, and it allows you to promote your blog and your business simultaneously. In short, what started out as you writing blogs can become real communication that will help you build lasting relationships with your customers.
You may notice that Kerin spells her name a little differently than most. It happened in Grade 4 when there were a bunch of other Karens in her class. She changed it to stand out and has been standing out ever since.