A-Z Guide to Digital Marketing Terminology

Looking to learn digital marketing terminology? You've come to the right place! In this comprehensive glossary, we'll go over all of the most important digital marketing terms. Whether you're just starting digital marketing or looking for a refresher, this glossary is a great resource. So what are you waiting for? Start learning today!

Terms used in Digital Marketing and what they mean:

A/B Testing: A/B testing is a method of comparing two versions of digital content, such as website pages, emails or advertisements, to determine which one performs better.

Banner Ads: Banner ads are digital ads that appear on websites and digital platforms. They usually contain images and text with an associated link.

CPA (Cost Per Action): CPA is a type of online advertising model where the advertiser pays for each action taken by a user after viewing their ad.

Click-Through Rate (CTR): CTR is a metric used to measure the performance of digital marketing campaigns. It is calculated by dividing the number of users that clicked on an ad or link by the total number of users that viewed the ad or link.

Display Advertising: Display advertising is a form of digital advertising that uses images and text to promote products and services on digital platforms.

Email Marketing: Email marketing is an effective digital marketing strategy where organizations send emails to their subscribers to promote their products, services, or content.

Facebook Ads: Facebook ads are digital ads that appear on Facebook, Instagram, and other social networks owned by Facebook. They can reach specific audiences, generate leads, and drive sales.

Google Ads (formerly AdWords): Google Ads is an online platform where businesses can create digital campaigns to advertise their products and services on Google's search engine results pages (SERPs).

Hashtag: A hashtag is a keyword or phrase used to categorize digital content, allowing it to be searched and discovered more easily.

Influencer Marketing: Influencer marketing is a digital marketing strategy where brands collaborate with influencers to promote their products and services.

Landing Page: A landing page is a digital page designed to encourage users to take an action such as signing up for an email list, making a purchase, or downloading a digital product.

Marketing Automation: Marketing automation uses digital tools and software to automate digital marketing activities such as email campaigns, lead nurturing, and website personalization.

Native Advertising: Native advertising refers to digital ads designed to blend in with the digital content they are placed within.

Opt-in Form: An opt-in form is a digital form used to collect information, such as an email address, from users so that digital marketing campaigns can be targeted toward them.

Pay Per Click (PPC): PPC is an online advertising model where advertisers pay for each click their ads receive.

Quality Score: Quality score is a metric used by Google Ads and other digital platforms to measure the quality of digital marketing campaigns. It is determined by relevancy, user experience, and expected clickthrough rate.

Remarketing: Remarketing is a digital marketing strategy where businesses target digital ads to people who have interacted with their digital content in the past.

Search Engine Optimization (SEO): SEO is a digital marketing strategy used to improve visibility of digital content on search engines such as Google and Bing.

Social Media Advertising: Social media advertising refers to digital ads placed on social media platforms such as Facebook, Twitter, and Instagram.

Tracking Code: Tracking code is a snippet of code placed on digital web pages or emails that allows digital campaigns to be tracked and monitored.

Underdelivering: Underdelivering fails to deliver what was promised in digital marketing campaigns. It can lead to decreased customer satisfaction and reduced ROI.

Value Proposition: A value proposition is a digital marketing statement that outlines the benefits of a product or service and why customers should choose it over competitors.

Website Optimization: Website optimization is making digital content more user-friendly, engaging, and relevant to increase digital traffic and conversions.

XML Sitemap: An XML sitemap is a digital file used to submit digital web pages to search engines so they can be indexed and included in their search results.

Youtube Ads: YouTube ads are digital ads that appear on YouTube videos and can be targeted toward specific audiences.

Zone Targeting: Zone targeting is a digital advertising strategy where digital ads are targeted toward geographic locations such as states, countries, or regions.

By understanding digital marketing terminology, businesses can more effectively create digital campaigns to reach their target audience, build awareness for their brand and products or services, increase website traffic and ad engagement, grow their customer base, improve digital rankings on search engines such as Google and Bing, optimize digital content for better user experience, drive higher ROI from digital investments, and stay ahead of the competition. We hope this A-Z guide helped you master digital marketing terms!

Terry Rajaram

Terry’s cauldron of knowledge in the digital world is the result of a background in advertising, graphic design, web and multimedia development… 25 years in this business.