To succeed in search engine optimization (SEO), backlinks are essential. But not just any links will do. They need high-quality links from credible sources if you want to see positive results. In this blog post, we will discuss what these links are, why they are essential for SEO, and how you can obtain them.

What are backlinks?

They are links from other websites that direct back to your website. They act as endorsements for your content and show search engines like Google that your page is credible and worth recommending to its users. This helps boost the ranking of your page in search results, thus increasing visibility and traffic to your website.

Why are backlinks so important for SEO?

Search engines use them as key signals when determining where a website should rank on the search engine results pages (SERPs). The more links you have from quality sources, the higher your chances that your web pages will rank higher in SERPs for relevant keywords.

What makes a Backlink high-quality?

The best links pointing back to your website come from authoritative websites with high domain authority. Quality backlinks also have relevant keywords in the anchor text that link back to your website and should be placed on pages with content related to your own. Lastly, backlinks from diverse sources are better than backlinks from a single domain.

Five factors that influence Domain Authority:

- Number of backlinks

- Quality of backlinks

- Relevance to the backlink’s topic

- PageRank (a value assigned by Google)

- Linking Root Domains

How TLDs affect Domain Authority:

The top-level domain (TLD) of the backlink source is also important. Backlinks from a .edu or .gov website can be more beneficial than backlinks from a .com website because they have higher authority and credibility.

How can you obtain links pointing back to your website?

You can obtain the links by creating and sharing quality content such as blog posts, videos, infographics and podcasts across multiple platforms. You can also reach out to industry influencers or other websites offering guest blogging opportunities to gain these links from their sites. Alternatively, you could use link-building platforms like Backlinko or Ahrefs to find potential partners interested in linking to you.

Links redirecting to your site are essential for SEO success and should not be underestimated. By creating high-quality content and reaching out to relevant sources, you can start to build them and begin to see positive results in your website’s ranking. With the links, you can unlock the door to SEO success!

**useful links**

- The Definitive Guide to Link Building: https://ahrefs.com/blog/link-building/

- Build relationships with influencers in your niche: https://www.inc.com/guides/2010/07/build--relationships-with--influencers.html

Carl Messenger-Lehmann

Carl could be considered the nucleus from which everything happens. He has 25 years of knowledge stuck inside his head just waiting to come out.