One way online experts (including us) recommend to increase traffic to your website is to add a video element to your site. Here are some benefits of adding videos to your small business website.
There are many compelling reasons to add video to your website – here are just a few:
Videos do not need a Hollywood budget with a long running time and costly CGI effects to be successful. The three biggest projectors of success are completed views, conversion, and brand lift. All you need to start is a short video that offers a summary of your product or service in easy to understand terms which targets your specific customers.
As you consider making a video for your website, consider the following:
We’ve done a fair few campaigns with video elements for our clients. Here are a few examples of video, used in different ways.
Video background to add engagement to a home page: Lawn Troopers
Video library as a helpful resource, to establish subject matter expertise: E&E Accounting
Video testimonials: Antham Construction
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