Google Ad Grants gives eligible nonprofits up to $10,000/month in free search ads. Sounds amazing, right?
But here’s the catch: if your website isn't optimized, you'll blow through that grant money without results.
Low click-through rates. High bounce rates. Zero conversions.
SEO is what makes your ads stick the landing.
Let’s break down how to get both working together.
Google Ad Grants gives qualifying nonprofits a free monthly ad budget (up to $329/day) to run text ads on Google Search. You can:
But it comes with rules:
That’s where SEO comes in.
Here’s what happens when you don’t have solid SEO:
❌ Pages load slow
❌ Headlines confuse users
❌ Bounce rates skyrocket
❌ Your ads stop delivering
Here’s what happens with SEO:
✅ Lower bounce rates
✅ Higher Quality Scores
✅ Better ad placements
✅ Lower cost per conversion
✅ Long-term traffic growth beyond ads
Ad Grants won’t perform well if your site is slow or clunky on mobile.
Use tools like Google PageSpeed Insights and GTMetrix to check performance.
You can’t optimize what you can’t measure.
Track:
Use Google Analytics + Google Tag Manager to make it happen.
If your ad targets “donate to wildfire relief Alberta” and your page is about “environmental safety in general,” it’s a mismatch.
Make sure your ad and landing page are speaking the same language.
When you launch a new Ad Grants campaign (e.g., for a seasonal fundraiser or local awareness drive), pair it with:
It boosts Quality Score and organic visibility. Win-win.
⚠️ Common pitfalls:
Google Ad Grants get people to your site. SEO makes sure they stay.
Don’t treat them like separate strategies—they’re strongest when used together.
We help nonprofits not only qualify for Google Ad Grants—but actually turn that free ad spend into real traction. From campaign setup to SEO-optimized landing pages, we’ve got you covered.
💬 Let’s talk about boosting your visibility without burning your budget
<– Check out this photo of Carl. That’s carl when he was doing Ironman races. Trust me – he doesn’t look like that anymore. 🙂 But he’s still opinionated as ever. Hopefully, you liked his writing.