The Importance of a Mobile Friendly Website – Repercussions of Mobilegeddon 2015

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The Importance of a Mobile Friendly Website – Repercussions of Mobilegeddon 2015

You may have heard about the much-hyped “mobilegeddon”, either from the media or even from our own blog. For people who own a website, April 21st is a day that will have long-lasting repercussions on their digital marketing strategy. A bonanza or a penalty could be awaiting many webmasters, and which one they will get may depends their mobile strategy. But what exactly were the repercussions of Mobilegeddon?

Reddit vs TVTropes

Reddit is an example of a big company that lost a lot of traffic because of Mobilegeddon. On the other hand, TVTropes was a huge winner, their website being easy to navigate on mobile. The importance of a mobile friendly website has skyrocketed. If your website is not mobile-friendly, Mobilegeddon makes it more challenging for you to rank well when people search with their cellphones. Moreover, cellphones are becoming more and more popular, and it was estimated that April marked the first month in history where Google received more search queries from cellphones than from desktops. Mobile can no longer be ignored.

Mixed Results

Some companies are reporting that the effects of the algorithm change were not as catastrophic as expected. According to this article on, that could be a direct result of many websites heeding Google’s warning and investing in mobile-friendly or responsive webpages. Prior to April 21s, as many as 40% of all websites failed to meet Google’s mobile-friendly criteria. A significant number of businesses made the recommended changes prior to “M-Day” and avoided any issues.

How Can I Evaluate My Site

No matter what comes from the update, a mobile-friendly website is still good business. It does help your organic rankings and it makes for a much more pleasant user experience for your customers. If you’re still wondering about your own website, Google has a very convenient piece of online software that allows you to enter your website’s URL and check your mobile-friendliness. All you have to do is enter your websites’ URL and in seconds you can know whether or not your website is mobile-friendly. This is not a comprehensive test, but it will give you a good idea of where you stand.


In Canada especially, the saturation of smart phone usage has been a very slow build over the past few years. For years, many webmasters have put mobile as an afterthought. But these days that strategy is dangerous, and the reduced traffic from mobile can ultimately affect your desktop search as well, particularly if people aren’t sharing your content, and you are not generating backlinks because of a sub-optimal mobile presentation.

Contact us if you would like to learn more about mobile-friendly websites.