Inbound Marketing on a Small Business Budget

What is Inbound Marketing?
January 29, 2016
Business Goals
Are Your Online Goals Aligned With Your Business Goals?
February 5, 2016

Let's face it; we all need some kind of marketing. What’s the use of having a web presence if no one can find you? And in the digital world, nothing happens with your website unless you actively pursue leads. The era of ‘build it and they will come’ is long gone.One of the most prominent marketing strategies these days is 'Inbound Marketing'. You may know it as 'content marketing', and it's making big headlines these days. We know the value of inbound marketing - we see it every day with some of our existing clients.

Inbound Marketing

The premise of Inbound Marketing is simple: “BE" what potential customers are interested in.

For, example, instead of Showing them an ad about a hot tub, educate them by writing a blog post on “Top 10 things to consider when looking for a hot tub.”

  • Perhaps they never considered if their electrical panel could support the additional load.
  • Maybe they hadn’t thought about when or how to maintain the hot tub.
  • Tell them why you should never place your hot tub facing south (if that's a thing).

The premise is when you are helping people, you are showing your expertise, and pre-disposing them to buy your product.

Nurture them. Anticipated their needs, and help them. Let them rely on you - because you have all the answers.

Built trust. And because you understand they wouldn’t buy if they felt pressured, or if they weren’t ready, don’t get up in their face with your sales team.

Give them something of value, and then support them with more answers to their questions.

Inbound MarketingIt's the opposite approach to current "push" marketing tactics. It’s a powerful and timely idea, and it works.

A lot of companies offer inbound marketing - but a full inbound strategy has not always been accessible for everyone. Writing, designing and marketing great content has a cost (resources, time and money). We understand that not every business has an unlimited budget, so we launched an "all-in-one" marketing service called Inbound Lite. It offers a comprehensive solution to digital marketing, at an affordable cost.

'Inbound Lite' offers all the benefits of Inbound Marketing at rates small businesses can afford.

It’s a collection of tools and services that deliver the methodology of Inbound Marketing at a fraction of the cost of other marketing automation tools.

It’s our answer to “How do we make Inbound marketing work for our small business clients?” It’s powerful & affordable too.
Our Solution is robust and includes all the elements of an effective online marketing campaign including:

  • Premium Content Development
  • Blogging
  • Email Newsletters
  • Automated Workflows
  • Social Publishing
  • Promotion
  • Search Optimization
  • Campaign setup

Implementing a working online marketing strategy is vital to achieving your business goals. Inbound marketing provides you with the needed components to build a strong Internet presence. Our Inbound Lite packages offer a comprehensive solution to digital marketing, at an affordable monthly rate.