All you need to know about Instagram Stories

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All you need to know about Instagram Stories

Do you use Instagram for your business?  You may have noticed the amazing new feature that is stirring quite a buzz on this social media network called Instagram Stories. Highly similar to Snapchat, this bold move is encouraging even more visual content shares, adding to its robust 95 million daily image uploads.

Now allowing users to create visual diaries and share personal experiences throughout the day, Instagram Stories can serve as an additional outlet for brands to foster follower relationships and enhance their overall Instagram marketing.  The goal is to share more about the new features on Instagram and how you can leverage this new tool in your social media marketing.


What are Instagram Stories?

Instagram Stories allows you to post multiple photos and videos in a slideshow format to create your brands story for that day.  Like Snapchat, the content is ephemeral in that photos and videos disappear after 24 hours of posting.  The content you share via stories will not show on your profile grid or Instagram feed.

This tool is ideal for sharing more visual content without inundating your audience with images in their feed since stories are accessed from a separate space.  You can post as often as you’d like without being concerned with saturating your business page.  Users are able to see and engage in stories from accounts they follow in a bar at the top of their feed.

You can add as much creativity as you want using Instagram Stories with text and drawing tools to bring your business’ story to life in unique ways.  Your Instagram feed is where you share your most polished, pre-produced photos and videos…Instagram Stories can add real authenticity to your content because it’s in the moment!


3 Useful Ways to Leverage Instagram Stories for Your Business

Instagram Stories creates more opportunities to bolster relationships with your followers, humanize your brand, and get fans involved in your brands’ story.  You see, people crave transparency on social media…Instagram Stories is the perfect outlet to showcasing more of your brands personality and purpose, greatly building that know, like and trust factor.

Here are a few suggestions to leveraging Instagram Stories in your social media strategy:

  • Take Followers Behind the Scenes

With Instagram Stories, brands have a chance to take their followers on a journey and tell the story behind the high-quality images in their feed.  Brands can expand on a recent post and bring it to life by taking their audience backstage to experiencing an event normally closed off to the public.

A constant stream of photos and videos can show viewers a grand tour of the office and its skyline view, how a chef prepares the restaurant’s top dish, a property showing from a realtor…anything that allows followers to experience you in the moment.

The opportunities are endless with Instagram Stories!

  •  Boost Follower Engagement & Communication with Your Brand

Instagram Stories gives you the chance to engage with your followers on a one-on-one basis.  You can host Q&A sessions informing your followers to send their questions via Instagram Direct messaging.  You will then answer their question (and give them a shout out) within your story.

This strategy is packed with power!  Not only are you significantly boosting engagement with your audience, you are hearing directly from your ideal customers, giving you future content and product ideas to continue addressing their concerns and solving their problems.  It’s a winning technique!

  • Share Live, Right-Now Content!

There is nothing like in the moment content…live and in living color.  Whether it’s live video streaming with Periscope or Facebook Live, or now with Instagram Stories, people look forward to these authentic experiences where they get to connect and interact with their favorite brands from their mobile device.  Give your fans another channel to engage with your brands message through stories!

As with any marketing tactic, you want to test and see what works for your brand with Instagram Stories and implement quickly.  Unlike your strategic Instagram marketing content, stories are meant to be on-the-spot, real-time content pieces with no editing…and that’s okay!  Being transparent is a key approach to building the know, like and trust factor with your audience.  Have at it…and have fun!  Much success!

For more tips on how to leverage social media marketing to increase brand visibility and boost engagement with your audience, contact us here for a consultation.  We are equipped to help!
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