Proven Benefits of Adding a Chatbot to Your Website

Ask an Expert: Writing Content for the Web
June 28, 2021

Are you tired of being asked the same questions over and over? Is your FAQ page getting old and rusty? Do you wish you could have your finger on the pulse of your business, even while you’re asleep?

If you answered yes to these questions, adding a chatbot to your website might be a good tool for you.

There are many benefits to adding a chatbot to your business website. We’ve previously outlined some benefits of a chatbot in another article, but here are a few more you may not have considered.

What is a chatbot?

Chatbots are programs that can mimic human conversation. They can ask and answer questions, recognize keywords and phrases, and facilitate a conversation with a human user. If you’ve ever used Siri, Alexa, or Cortana, you’ve used a chatbot! So, why should you consider adding one to your website?

Benefits of a chatbot

Can answer questions 24/7 (like an interactive FAQ)

You can provide world-class customer service with a live chat option for your website with a chatbot. It’s like an interactive FAQ that never sleeps, so your customers always have access to information right when needed. You won’t have to worry about maintaining an FAQ page or hiring someone to answer customer service questions. The chatbot will do it for you.

Lead generation

A chatbot can help you collect leads by asking for contact information before delivering the answers that the user is looking for. It enables you to track who has visited your website and what they’re interested in.

Bots can also help book appointments or schedule meetings, saving your customers time and encouraging them to return to your website.

Direct people to important content (better user experience)

Chatbots can help guide users toward important content on your website, improving their overall experience. If there are certain pages or products on your site that you want to make sure people can find easily, a chatbot is one way to ensure it happens.

Getting started

So how do you know if a chatbot is suitable for your business website? By asking yourself these questions:

  • What problem does my business face?
  • How does my business need to grow?
  • What are the needs of my customers?
  • What would make their experience better?

If you think a chatbot could help solve some of those problems, consider getting one for your business. Want to learn more? Adding a chatbot to your website is easier than you think. Contact us for more information.