If you're looking to improve your SEO, you need to be tracking the right metrics. Without tracking the correct data, it's impossible to know whether or not your efforts are successful. In this blog post, we will discuss five key metrics that you need to track to measure your SEO success.

1. Organic Traffic as part of the SEO Success:

Tracking your organic traffic is important because it shows how many visitors are coming to your website that was found through search engines such as Google, Bing, and Yahoo. You can track this metric by using Google Analytics and seeing how much of your overall website traffic comes from organic sources.

Five tools for tracking Organic Traffic:

- Google Search Console

- SEMrush

- Ahrefs

- Moz

- Keyword Hero

2. Rankings:

Ranking higher in the search engine results pages (SERP) is key to increasing organic traffic and SEO Success. To monitor these rankings, use a keyword tracking tool like SEMrush or Moz Pro to see how well each keyword you're targeting performs in the SERPs. These tools will also help you identify new keywords that you may not have previously targeted so that you can start optimizing for them as well.

Five tools for Tracking Rankings:

- Moz Pro

- SEMrush

- Ahrefs

- Google Search Console

- Rank Ranger

3. Using Backlinks to reach SEO Success:

Quality backlinks are a major factor in determining how your website ranks in the SERPs. You can use tools like Ahrefs or Majestic to measure how many backlinks you have and where they're coming from. Tracking how many high-quality, relevant links you're getting is important for staying competitive in the SERP rankings.

Five tools for measuring backlinks:

- Ahrefs

- Majestic

- Google Search Console

- SEMrush

- Moz Pro

4. Bounce Rate:

The bounce rate of your website refers to how quickly visitors leave after entering your page without taking action or clicking on other pages within your site. This metric can help you reach SEO Success and  tell you how engaging and relevant the content on your page is, as well as how user-friendly your website navigation is. Use tools like Hotjar to monitor this metric closely.

What is considered a good or bad bounce rate?

- 25%-40% is a good bounce rate

- 40%-55% is an average bounce rate

- 55% and higher is a bad bounce rate

5. User Engagement:

It's important to keep track of how long visitors are spending on your website and how many pages they're viewing within a single session. This gives you an idea of how engaging and useful your content is, as well as how easily users can navigate through your website. Google Analytics provides detailed data about user engagement that you can use for this purpose.

What timelines are considered good engagement:

- 1-2 minutes is a good amount of time

- 2-3 minutes is an average amount of time

- 3+ minutes is a great amount of time

Tracking these five key metrics will help you monitor the success of your SEO efforts over time and make informed decisions about how to adjust your strategy to maximize results. Use these tools regularly to stay up-to-date on how well your SEO campaigns are performing so that you can continue improving them and getting better results!

**useful links**

Google Search Console: https://search.google.com/search-console

SEMrush: https://www.semrush.com/

Ahrefs: https://ahrefs.com/

Moz Pro: https://moz.com/products/pro

Rank Ranger:https://www.rankranger.com/

Majestic: https://majestic.com/

Google Analytics: https://analytics.google.com/analytics/web/provision/?authuser=1&hl=en_US&et=0&cu=true&hl=en_US/