Website Maintenance: Why It’s Important and How to Choose the Right Solution for Your Business

Congratulations on launching your new website.

After all the work you just put in to launch your beautiful new website, how it gets maintained might not be at the top of your list of things to think about.

But remember, your new website means you are just at the starting line. 🙂

It's important to think about how the website will be maintained/remain secure.

Maintaining a website can be a daunting task. There are many things to consider - from updates and security to backups and analytics. It's no wonder that so many business owners choose to outsource this job to a website developer. But how do you know which company is right for your business? And what should you look for when choosing a website maintenance solution?

First, let's talk about why website maintenance is important. A well-maintained website is crucial for two reasons: Security and SEO. Security should be your number one concern when it comes to your website. Hackers are always looking for new ways to exploit vulnerabilities, and if your site is not up-to-date, you could be at risk. Regular updates will help keep your site secure and protect visitors' data.

Now that we've covered why website maintenance is important let's discuss how to choose the right solution for your business. There are three main options: pay-as-you-go, monthly retainer, and website maintenance package.

Pay-as-you-go: This is a good option for businesses that only need occasional updates or don't have a lot of content to maintain. With this service, you will only pay for the work that is done - so there are no long-term contracts or commitments.

Monthly retainer: Monthly retainers are a good option for businesses that need regular updates or have more complex websites. With a monthly retainer, you will pay a set fee for a certain number of work hours. This is a good option if you know you will need regular updates but don't have the time or resources to do it yourself.

Website maintenance package: Managed services are a good option for businesses that want someone to take care of all their website maintenance needs - from updates and security to backups and analytics. With managed services, you will pay a monthly fee for an all-inclusive package of services. This is a good option for businesses that don't have the time or expertise to maintain their website.

No matter which option you choose, be sure to research and choose a reputable company with experience in website maintenance. Ask for referrals from friends or business associates, and read online reviews before making your final decision.

Website maintenance is an important part of any business's online presence. By choosing the right solution for your business, you can protect your site from security threats, improve your SEO, and keep your visitors coming back for more.

Terry Rajaram

Terry’s cauldron of knowledge in the digital world is the result of a background in advertising, graphic design, web and multimedia development… 25 years in this business.