Website Redesign or Refresh?

After evaluating your current website, it is important to determine if you need a complete redesign or if just a refresh of the home page is necessary. Factors such as the overall design, user experience, search engine optimization, and technical functionality should be taken into consideration when making this decision

Factors to determine if you need a website redesign

If your website is outdated and not meeting your business needs, it may be beneficial to redesign and rebuild it completely. Sometimes it's best to replace that site by doing a complete tear-down and rebuilding would be the shorter and less stressful path. We've seen multiple times where a client just wants to build on top of what's there already thinking that since the structure is done, we'd just have to tweak a few things. It's usually not this easy. Technology changes; it can create havoc and be unforgiving.

There have been many advancements in web-building tools. Rest assured that if a rebuild is in order, there are lots of options for you to explore. WordPress does lead the charge and is the one we fully support, but then there's also Squarespace, Wix, and Shopify for online commerce.

Refresh the home page

However, if the website is functioning well overall but needs a visual update, a refresh of the home page may be sufficient. With that you will get a better visual representation of your business, better targeting of your core services to your audience and setting up effective call to actions to guide your audience to the actions you want them to perform. It is important to weigh the cost and time investment of a website rebuild versus a refresh before deciding. Ultimately, the goal is to have a website that effectively showcases your brand and effectively meets the needs of your customers.

Once the website is in sufficiently redesigned or refreshed now you can start the process of developing a marketing strategy.

Contact us for a thorough evaluation of your website both visually and technically. Based on your needs and budget, we'll recommend the best course to benefit you and your customer... not us.

Terry Rajaram

Terry’s cauldron of knowledge in the digital world is the result of a background in advertising, graphic design, web and multimedia development… 25 years in this business.