Having a functional, attractive website is a good thing, but unless you take the next step, you may wind up with a good looking site that nobody visits. One of the cornerstones of digital marketing is Search Engine Optimization (SEO). Here's why your transportation company needs an SEO strategy.

Transportation and logistics companies play a crucial role in many sectors of the economy. This industry is quite competitive, making it essential for you to make yourself as visible as possible. Having an attractive, functional website is a good start but isn't sufficient by itself. You need to differentiate yourself from the competition and make sure you rank for important industry keywords. Having a strong SEO marketing strategy ensures that potential clients will be able to find you on Google.

What is SEO?

Search engine optimization or SEO is the science of getting Google and other search engines to rank your website. There are two main types of SEO: on-page and off-page.

On-Page SEO

On-page SEO is concerned with factors on your website pages that can help you to rank with search engines (like Google), specifically the keywords you use in your content. A simple example would be the keyword phrase "trucking company." When people search for this term, you want your website to appear near the top of the listings. Other aspects of on-page SEO are ease of navigation and having a site that's responsive (mobile-friendly).

Off-Page SEO

There are also off-page factors that affect your ranking. Other sites linking to your site, known as backlinks, play a major role. For example, if industry directories, online media, and other blogs link to your site, it signals to Google that your site is relevant and authoritative. Ways to boost your off-page SEO include submitting your business to directories and sending out press releases regarding your latest news.

Why Would an SEO Strategy Benefit a Transportation & Logistics Company?

• Many people searching for a transportation & logistics company will be using Google or another search engine.
• As the market gets more competitive, you have to make sure your site is visible. Otherwise, potential customers will choose one of your competitors.
• You can tailor SEO to your location, whether you are based locally, nationally, or internationally. Inserting local SEO keywords helps customers find you, as in "Dallas transportation and logistics," "GTA Area transportation," or "North American transportation and logistics."

How to Get Started With SEO

If you're ready to start reaping the rewards of SEO for your business, here are some pointers to get started.

• Identify keywords that you want to rank for. These should be focused on your main services and the locations you serve.
• Research your competition. Type in keywords that you want to rank for and take note of the companies that are at the top of the listings. The way their websites are organized and the type of content they publish can provide clues to inform your own SEO strategy.
• Make sure your website is easy to navigate, with clear menus to help visitors find what they're looking for.
• Your website must be responsive and mobile-friendly, so it can be accessed by people on all devices.
• If you need help, team up with an experienced digital marketing agency that can help you implement an effective SEO strategy.

Do you want your transportation & logistics company to rank better in the search engines? Hyperweb can help you with an SEO strategy that results in more leads and customers. To find out more about our services, contact us.

Terry Rajaram

Terry’s cauldron of knowledge in the digital world is the result of a background in advertising, graphic design, web and multimedia development… 25 years in this business.