David Vs Goliath: How to Make Your Website Work for Your Small Business

Big Corporations seem to have infinite resources to attract new customers. Those resources may work in helping them hire more people or outspend their competition. But when it comes to website design and functionality, small businesses can compete toe-to-toe with the best. With a few key strategies, you can make your website work for you - and bring in new customers and clients.

Perception Is Reality

How your website looks and functions make all the difference in the world. When it comes to online presence, Perception is reality, and if your website doesn't look professional, people will perceive your business as being unprofessional. Your website is often the first impression potential customers have of your company, so it's important to ensure it looks good and works well.

Act Professional

The first step is ensuring that your website looks professional and reflects your brand identity. This means using high-quality images and graphics, as well as clean, organized design elements that are easy to navigate. As important as aesthetics may be, however, they should not prioritize ease of use or functionality. Your website should be easy to find on search engines, quick to load, and simple to navigate through different pages or sections.

Focus on Content

Once you have the basics covered, it's time to focus on your website's content. This means creating clear, concise copy that is engaging and informative - without being overly promotional or sales-focused. The goal here is to provide valuable information and establish yourself as an expert in your field, which will help you build trust with potential customers and clients.

Powerful Tool

A website can be one of the most powerful tools in your marketing arsenal if it works for you. By investing time and effort upfront, you can create a website that looks not only great but also performs well - helping you attract new customers and increase sales!

The Challenges you face

Here are a few challenges in competing with big corporations for website traffic

1. Big corporations typically have larger budgets for online marketing and advertising, which can give them an edge in website traffic.
2. They may also have a more established brand presence, which makes it difficult for smaller businesses to compete in terms of website visibility or recognition.
3. They often have more resources to devote to website development and optimization, including technical expertise and advanced tools that can help boost website performance and rankings on search engines.
4. Furthermore, big corporations may benefit from greater scale and reach, as well as access to a wider pool of customers and potential leads through their existing customer base or partnerships with other businesses.
5. Finally, they may also have more resources dedicated to customer support and satisfaction, which can help them build stronger relationships with website visitors and increase website traffic over time.

The Opportunities for your small business

Despite these challenges, there are many effective strategies that small businesses can use to compete with big corporations for website traffic.

Some of these include

1. focusing on quality content
2. optimizing website performance and SEO
3. leveraging existing customer or partner networks
4. and investing in paid advertising or marketing campaigns

Ultimately, the key is to find the right mix of strategies that works for your business and helps you stand out from the competition.

Outsmart not Outspend

OK, maybe you can't outspend them, but you can outsmart them. With smart website optimization and marketing strategies, you can compete effectively with big corporations for website traffic and visibility. Some key strategies include focusing on high-quality content, optimizing website performance and search engine rankings, leveraging your existing customer or partner networks, and investing in paid advertising or marketing campaigns. At the end of the day, it's all about finding the right mix of strategies that works for your business and helps you stand out from the competition. So don't be discouraged - go out there and start competing today!

I'd be remiss if I didn't mention we can help you develop and deploy the solutions above to compete against your Goliath. Out Tagline is "Helping Small Business become BIG business."

Now start imagining what it'll feel like when those Small businesses start chasing you. 🙂

Terry Rajaram

Terry’s cauldron of knowledge in the digital world is the result of a background in advertising, graphic design, web and multimedia development… 25 years in this business.