PPC stands for Pay-Per-Click, a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site rather than attempting to earn those visits organically.

Advertisers bid on keywords relevant to their target market. Your ad appears in the sponsored results on a search engine or social media platform when a user searches for those keywords. You pay the bid amount each time someone clicks on your ad.

PPC can quickly increase visibility and attract targeted traffic to your website. It's flexible, measurable, and can be highly effective even on a small budget.

The most popular platforms include Google Ads, Bing Ads, and social media advertising through platforms like Facebook, Instagram, LinkedIn, and Twitter.

Use keyword research tools like Google Keyword Planner. Look for high-intent keywords relevant to your products or services that your target audience is likely to use when searching online.

Broad match keywords show your ad to a wide audience. Phrase match keywords trigger your ad for searches that include your exact keyword phrase. Exact match keywords display your ad only when the exact keyword phrase is searched.

Costs can vary widely based on your industry, competition, and the keywords you're targeting. You control your budget, and you can start small to gauge effectiveness.

Key metrics include click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). These metrics help you understand how your campaign is performing in terms of visibility, engagement, and profitability.

Quality score is a metric used by search engines to determine the relevance and quality of your ad and landing page. A higher quality score can lead to lower costs and better ad positions.

Regular monitoring is crucial. Weekly reviews can help you adjust bids, refine keywords, and optimize ad copy to improve performance.

Yes, geo-targeting allows you to select specific locations where your ads will be shown, helping you reach a more relevant audience.

A landing page is the webpage users land on after clicking your ad. It should provide relevant information and a clear call to action (CTA) related to your ad content to maximize conversions.

Focus on your unique selling points (USPs), include a clear CTA, and ensure your ad addresses the search intent of your target audience. Keep it concise and compelling.

Yes, bidding on your brand name can protect your brand from competitors’ ads and ensure you capture high-intent traffic searching for your business.

Negative keywords prevent your ad from being shown for irrelevant searches, helping you focus your budget on keywords that convert and improve your campaign's ROI.

Retargeting targets users who have previously visited your website with ads on other platforms, encouraging them to return and complete a purchase or engagement.

Absolutely. PPC platforms allow for flexible budgeting. Starting small lets you test what works best for your business before scaling up.

With increasing mobile usage, optimizing your PPC campaigns for mobile users, including mobile-friendly landing pages, is crucial for success.

Regularly analyze your competition, adjust your strategies, experiment with new keywords, ad copy, and landing pages, and stay updated on PPC trends.

Many online resources offer in-depth guides and tutorials, including Google’s own AdWords training, PPC blogs, webinars, and digital marketing courses.