The Role of Evergreen Content on Small Business Websites

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There are two types of content you see on small business websites: evergreen and newsy. The evergreen content is usually meant to stay there for months or even years. Businesses usually feature the news content in a specified section of the website.

Evergreen Content

For this blog we’ll focus on evergreen content. It’s essential for this content to be optimized for search engines so your target market can find you on the Internet. If you don’t write your evergreen content for SEO, then your website won’t get a good page rank on Google.

A recent Search Engine Land article talks about the importance of evergreen content. According to the article, one of the main purposes of it is that it attracts users to your website through search engines.

“Typically, when I preach about SEO, I’m telling people to create content for users, not search engines. With evergreen content, I need to reverse this to make a single point. Evergreen content can’t be evergreen unless the search engines are indexing it and returning it in search results. What good is an “evergreen” article that’s not being returned in search results?”

Newsy articles should be optimized for search engines too, but it’s less of a problem if they’re not. If that’s the case, then businesses can just release another new blog or article that incorporates elements of SEO.

But evergreen content is set to stay on your website for a long period of time. If you want your website to attract prospective customers, then you have to optimize its content for Google’s algorithm.

When designing your website, make sure you optimize your evergreen content for search engines. This, along with a professional web design, will help you attract new customers to your business.

To talk more about small business websites, or anything else, please contact us. Thanks.