Carl is the founder and president of Hyperweb Communications, bringing over 25 years of digital marketing experience and a relentless focus on business growth. He helps organizations generate leads and convert them into loyal customers by combining creative strategy, technical expertise, and data-driven execution.
Carl’s approach to lead generation is multi-faceted — from LinkedIn campaigns and Google Ads to SEO, content marketing, and marketing automation. He integrates AI-powered tools and big data platforms like ZoomInfo to identify, segment, and target high-value prospects, ensuring outreach is precise, personalized, and scalable. This blend of technology and strategy allows clients to expand reach, strengthen pipelines, and accelerate revenue growth.
At the core of every project is Carl’s commitment to understanding a client’s goals before any campaign begins. Whether optimizing LinkedIn profiles for maximum visibility, crafting content that resonates with decision-makers, or building automated nurturing sequences, he ensures each initiative aligns with measurable outcomes.
Known for his dry wit and direct style, Carl makes the process collaborative, efficient, and surprisingly enjoyable. Outside of work, he’s completed two Ironman triathlons, has gotten rather good at golf, and has a growing passion for all things BBQ.
Terry’s cauldron of knowledge in the digital world is the result of a background in advertising, graphic design, web and multimedia development... 25 years in this business. As a cog in the wheel of Hyperweb Terry’s talents are constantly put to the test as he is figures out how to get things done then manages that process. It all happens behind the scenes and the result is you’ll get more than what was expected. Terry keeps that cog turning by staying fit. In what ever spare time he can muster he’ll be running, road biking and sometimes manages his outdoor landscaping business (ok that means he does all the work around his house - part of the ‘honey-do-list’). He’s also quite the cook, constantly creating a variety of healthy meals and trying his hand at west indian dishes, all to enjoy with his wife and daughter. His bucket list includes hiking to the top of Machu Picchu. And with his drive and determination it is bound to happen.




