Understanding Inbound Marketing

The What, How and Why of Inbound Marketing Strategy


By creating content specifically to appeal to your potential customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

In this ebook created by our sister organization Gecko Marketing, we strive to give marketers and business owners the basic definition of inbound marketing, a thorough understanding of how it works and proof that any ROI spent on an inbound marketing strategy is well worth your budget spend.

We will cover the following:

  1. How does Inbound Marketing Work?
    If you’re just beginning your journey and you want to avoid many beginner pitfalls, make one mental adjustment right now.
  2. What is Inbound Marketing?
    Inbound marketing brings potential customers to you, rather than you reaching out to them.
  3. Why Inbound Marketing?
    When compared to more traditional outbound sales methods, inbound strategies are touted as more efficient, more effective and less costly.
  4. What Next?
    Now that you know what inbound marketing is and how it can help your business, what are the next steps?