Why Testimonials Matter and How to Get Them

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When was the last time you purchased something without reading testimonials?

If you're like most people, testimonials probably play a role in your purchasing decisions. Why? Because they provide social proof - an indication that other people have had a good experience with a product or service. In this blog post, we'll discuss why testimonials matter and how to get them for your business.

When potential customers visit your website, they want reassurance that you can provide the product or service they need. Testimonials from past clients can go a long way in providing that reassurance. testimonials give potential customers an idea of what it's like to work with you and can help them feel more confident in their decision to do business with you.

Of course, testimonials are only effective if they're genuine and come from happy customers. So how do you get testimonials that will be useful to your business?

There are a few different approaches you can take:

  1. Ask for testimonials directly from satisfied customers. This can be done via email, social media, or even in person.
  2. Include testimonials on your website or marketing materials. If happy customers are willing to provide a testimonial, showcase it prominently on your site.
  3. Use customer testimonials in your sales process. If you have a sales team, ensure they're using testimonials in their pitches to potential customers.
  4. Make it easy for customers to leave testimonials. Include testimonial forms on your website or make it easy for customers to leave reviews on popular sites.

By taking advantage of testimonials, you can give potential customers the social proof they need to choose your business. So don't underestimate the power of testimonials - they do matter.

Bounce over to our Google Reviews to see what our Customers think about us...

Here are a couple of recent ones:

Great website builders - the team was very knowledgeable and paid close attention to what we wanted. We're also able to provide suggestions and guidance where needed. Would highly recommend for any small business website needs!

Kathy Kelly - Director, Investor Relations, iGAN Partners

I have had the pleasure of collaborating with Carl and Terry for close to two years, and I find them friendly, knowledgeable, and highly professional. Hyperweb primarily assists us with website development (WordPress) and Google Grant management. The steps they have implemented have helped optimize and gradually amplify our digital presence. Their suggestions are often creative and insightful, and what I appreciate most is how responsive they are: be it with tight deadlines or when there is an issue that requires addressing. Thank you, team; I wish you all success, and I also look forward to our continued association.

Karthik Swaminathan - Regional Communications Coordinator YMCA of Oakville and YMCA Niagara