Though all businesses need a website, just throwing a few quick pages online can often cause more problems than going without. However, planning for a website can insure that your site attracts the right attention, and always represents your business well.
Before building your placeholder, consider steps 2 through 8. Then use them to build a 1-3 page placeholder site that will represent your image online; and avoid putting something up that:
Though this should only take a few days for your designers and writers to build and post, it must represent your business properly.
You might already know your ideal customer well. However, whether you do or you don't, take the time to write a detailed description of who your ideal customer is and also the type of person that has already bought from you. If you don't know who that is, use social media, incentives and other strategies to find out quickly. Make sure you can quickly and simply define your target to your marketing team, writers and designers.
Definitely check out the top companies in your field and find out where they shine and how you can get there. Why are they on the SE's first pages? What is good about their site? Is their marketing better. Are their products or services better? If so, how?
Once you know who your customers are, your marketing team can help you define your brand. Make your brand image part of your:
Content will become expensive if you change your mind midstream.
Modern customers expect customer service through all popular social media channels and through any private social media platform you build. You should also have phone and chat access if you can. Though people will accept email communication only, it's more professional to have customer service representation through all vehicles.
People aren't willing to spend time digging through your website for the information they need or want. Make sure your designers craft a website that is:
Carl could be considered the nucleus from which everything happens. He has 25 years of knowledge stuck inside his head just waiting to come out.