Some website design rules are universal across all industries, but there are a few things that trucking companies should pay particular attention to. Here are our best website design practices for the transportation and logistics industry.
A good website allows you to share relevant information about your business, the services you offer and increase market awareness. But a website alone is not guaranteed to gain you the desired competitive edge in the market. Like most transport and logistics companies, you cannot afford to get your website up and running and leave it at that.
To create a fully functional site and incorporate all the features, web developers should clearly understand how your industry works. Here are a few best web design practices for transport and logistics companies that you should consider during the development cycle.
A corporate website should focus on the following best design practices to be effective.
Any website that is difficult to navigate looks unprofessional, and no one wants to stay on it. Ensure that your website has several handy features that improve user experience to stand out from your competitors. You can also check to ensure that the site is mobile-friendly to leverage on increased use of mobile phones.
Create a webpage that shows potential clients what you can offer. The web copy should communicate to the client that you have the experience of taking on demanding jobs, and you already have the experience of doing them.
Ensure that you include a contact form at the end of every page at a place where it can easily be seen. This enables potential clients to reach out to you immediately whenever they have queries as they browse through your site. You can also invest in chatbots customized with images of customer service reps and friendly responses to help increase your conversion rates.
Visitors can get bored quickly and look for alternatives if you share a lot of information too fast. The best website content should be relevant and conversational to interest your readers to return and read more, thereby increasing your chances of conversion.
The best way to establish authority and expertise is by creating content on your site. You could share industry tips, market trends, as well as research and findings. Including such information will boost your rank on search engines, hence improve conversion rates.
You cannot afford to lose a customer right when they need your service simply because they cannot pay you. Ensure that you have as many payment portals as possible. You can also add cargo tracking features and a chat option to enable you to receive quotes quickly.
Providing relevant information about the nature of your services to visitors is essential. You can also include testimonials to gain the trust of potential customers.
Besides a highly responsive website, freight forwarders should invest in mobile apps and intelligence systems. Mobile apps can assist in functions such as load planning, load management, and transport optimization.
A website that is easy to navigate and understand makes it easy for customers to get information about their packages. A user-friendly website ensures that users spend more time on your website, hence reducing the bounce rates. You can also include contact options that are highlighted and placed in strategic places on your website.
You can improve the convenience of your customers by incorporating cargo tracking information and payment estimations on your website. Ensure you have a contact form right after the payment estimator to make the feature more useful.
There are plenty of benefits of having a blog on your website. Create a blog that provides detailed service information about your site. Your blog content should have tips, tricks, trending industry news, and on-demand logistics information to help you attract more visitors.
To learn more about how you can incorporate the best website design practices for your transportation and logistics business. Please contact us.
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