Google and Facebook have the two most popular online advertising platforms.
Google AdWords has been around longer but Facebook ads have caught up and are almost as widely used. If you want to generate leads or sales for your business, which is better? There are actually pros and cons to both Google and Facebook. Let’s look at the Facebook vs Adwords debate so you can find out which is best for you.
Google started the first big pay-per-click advertising platform and it’s still the leader. Here are some of the pros and cons of Google AdWords.
Facebook has emerged as one of the new titans of online advertising – and it’s easy to see why.
Is Google AdWords or Facebook ads a better investment for your marketing campaigns? There’s really no one right answer. Many businesses combine the two while others stick to one or the other. Do your own testing and find out which platform gives you the better results. Here are a few guidelines.
Whichever platform you choose, keep careful track of your analytics. With AdWords, it’s easy to do this with Google Analytics. You can also use Google Analytics to track Facebook campaigns. Facebook also has its own analytics tools, Facebook Insights.
Terry’s cauldron of knowledge in the digital world is the result of a background in advertising, graphic design, web and multimedia development… 25 years in this business.