Is your website communicating Cocky? Confident? or something else?

As a business, you must consider the language and tone you use on your website. The words and phrases you choose can inspire confidence in your brand or turn potential customers away.

One pitfall to avoid is coming across as cocky. Arrogance and overconfidence can be off-putting to visitors and may make them question the credibility of your business. Using phrases like "we're the best" or "nobody can compare to us" can give off a cocky vibe.

On the other hand, it's essential to strike a balance and not come across as too modest or self-deprecating either. Being too humble can make it seem like you don't believe in your product or service. To have a confident website, aim for a confident tone that conveys trust and expertise.

So, how can you ensure having a confident website rather than  a cocky one? Here are a few tips:

1. Use language that is positive but not over the top. Instead of saying, "we're the best," try using phrases like "we pride ourselves on our high-quality products" or "our team is dedicated to providing excellent service."
2. Avoid using too much jargon or technical language. While it's essential to show that you know your stuff, using too much industry-specific terminology can be confusing or off-putting to some visitors.
3. Focus on the benefits of your product or service. Instead of listing all of your features, highlight how those features will benefit the customer. This will help convey your expertise while showing that you care about the needs of your target audience.
4. Use customer testimonials and reviews to your advantage. Nothing says "confident" like happy customers singing your praises. Consider including quotes or reviews on your website to show potential customers you have a track record of satisfied clients.

Cocky words to avoid include:

"We're the only ones who can do this."

"Nobody does it like us."

"We're unbeatable."

"We always get results."

Words that are too modest include:

"We're okay."

"We try our best."

"We might be able to help you out."

"We're not the biggest, but..."

Confident yet humble phrases to use include:

"Our team has a vast amount of experience in this field."

"Our team is dedicated to providing excellent service."

"We have a proven track record of success."

"We strive to exceed our customers' expectations."

"Our products are designed with your needs in mind."

"We have the expertise and experience necessary to deliver exceptional results."

By following these tips, you can create a website that conveys confidence and trustworthiness to your visitors. Remember, it's all about striking the right balance and avoiding coming across as either too cocky or too modest.

Terry Rajaram

Terry’s cauldron of knowledge in the digital world is the result of a background in advertising, graphic design, web and multimedia development… 25 years in this business.