As a business, you must consider the language and tone you use on your website. The words and phrases you choose can inspire confidence in your brand or turn potential customers away.
One pitfall to avoid is coming across as cocky. Arrogance and overconfidence can be off-putting to visitors and may make them question the credibility of your business. Using phrases like “we’re the best” or “nobody can compare to us” can give off a cocky vibe.
On the other hand, it’s essential to strike a balance and not come across as too modest or self-deprecating either. Being too humble can make it seem like you don’t believe in your product or service. To have a confident website, aim for a confident tone that conveys trust and expertise.
So, how can you ensure having a confident website rather than a cocky one? Here are a few tips:
“We’re the only ones who can do this.”
“Nobody does it like us.”
“We always get results.”
“We try our best.”
“We might be able to help you out.”
“We’re not the biggest, but…”
“Our team has a vast amount of experience in this field.”
“Our team is dedicated to providing excellent service.”
“We have a proven track record of success.”
“We strive to exceed our customers’ expectations.”
“Our products are designed with your needs in mind.”
“We have the expertise and experience necessary to deliver exceptional results.”
By following these tips, you can create a website that conveys confidence and trustworthiness to your visitors. Remember, it’s all about striking the right balance and avoiding coming across as either too cocky or too modest.
Carl could be considered the nucleus from which everything happens. He has 25 years of knowledge stuck inside his head just waiting to come out.