Candid shot of diverse and multi ethnic business people and entrepreneurs. Changing fresh ideas and contacts after successful Tech conference at networking event.
You could write the most heartfelt, well-researched, mission-driven page ever—but if Google can’t understand it, or users bounce after five seconds, it’s not helping your cause.
On-page SEO is where strategy meets storytelling. This guide shows nonprofits how to structure their web content to get found and get results.
On-page SEO is everything on your website that influences how search engines rank it: titles, headers, copy, images, links, and calls to action.
When done right, it helps:
It’s part science, part storytelling—and it’s all within your control.
Here’s what every page on your site should have:
Bad: “Home”
Better: “Support Youth Mental Health in Mississauga | [Org Name]”
Google needs context. Your visitors do too.
This doesn’t directly affect rankings, but it does impact click-through rate. Keep it clear, human, and under 160 characters.
“Help us create safer spaces for at-risk youth in the GTA. Donate, volunteer, or learn more about our mission.”
Break content into sections using meaningful headers.
Think: “Why Volunteer With Us” > “Volunteer Opportunities” > “How to Get Started”
Don’t keyword-stuff. Do organize.
Include your primary keyword in:
Write for people. Google will follow.
Guide your visitors. Link to your:
It helps Google crawl your site and keeps users engaged.
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)Every page should invite action:
Make it obvious. Make it easy.
Page Type | What to Optimize |
---|---|
Homepage | Mission keyword, location, CTA above the fold |
About Page | Organization name, core values, staff bios |
Blog Post | Long-tail keywords, internal links, FAQs |
Donation Page | Action language, trust signals, secure checkout |
Programs Page | Service-specific keywords, local modifiers |
You’re not just ranking pages. You’re guiding real people toward real impact. On-page SEO helps make that journey easier—for them and for you.
We help nonprofits translate mission into action. Whether your site needs a tune-up, content overhaul, or SEO game plan—we’ll help you build a presence that shows up and converts.
<– Check out this photo of Carl. That’s carl when he was doing Ironman races. Trust me – he doesn’t look like that anymore. 🙂 But he’s still opinionated as ever. Hopefully, you liked his writing.