Does the thought of AI give you the creeps? Boo! Here’s how to leverage AI technology for marketing purposes.

In the spirit of October, it’s only fitting to talk about something many find a bit frightening: Artificial Intelligence (AI). You've heard the tales, right? Robots taking over the world, machines becoming smarter than us, and the doomsday narrative gives Terminator a run for its money.

But relax! Here, at Hyperweb we prefer our AI less "end-of-the-world" and more "how-can-this-make-our-clients-even-more-awesome?" So, grab a pumpkin spice latte, and let's unwrap the mysteries of AI in the marketing world. No garlic or silver bullets required!

1. Chatbots: The Friendly Ghosts of Your Website

Think of them as the Caspers of the digital world. Always present, always friendly.

• 24/7 Customer Support: Unlike humans who need breaks (and candy), AI-powered chatbots are always up for a chat.
• Instant Responses: They might not offer you candy corn, but they'll provide answers faster than you can say "Boo!"

2. SEO & SEM: The Magic Potion for Visibility

• Keyword Research: AI can scrape the digital universe to find which keywords will make your content shine brighter than a jack-o-lantern.
• Ad Bidding: Let the AI spirits decide the best value for your ad spend. No hocus-pocus, just pure logic.
• Performance Analysis: Get insights on steroids. Understand what's working and what's as dead as a doornail.

3. AI’s Bewitching Toolbox: More than Just Digital Broomsticks

With AI, your options expand faster than a werewolf on a full moon night.

• Video Creation: AI can now help generate short video clips or even customize video content based on viewer preferences. Imagine creating trailers that are tweaked to individual tastes. It's like offering a candy buffet where every treat is someone's absolute favourite.
• Image Optimization & Creation: Fancy an image that's conjured out of thin air (or digital data, really)? AI tools can now generate images, enhance photo quality, or even suggest image placements to make your content visually captivating. Your visuals will be so mesmerizing; they'll put any siren's song to shame.
• SEO / Blog Content Writing: Not every business has a wordsmith chained in the basement (kidding! Or are we?). Enter AI. With tools like ChatGPT, you can generate content, optimize existing material for SEO, or even receive suggestions on enhancing readability. Think of it as your very own magical quill that ensures your content never ghosts on search engines.

Wrapping it Up (Like a Mummy)

Sure, AI might seem a tad spooky at first, especially when Siri or Alexa laugh randomly in the middle of the night (true story). But when applied to your company's marketing efforts, it becomes less of a haunted tale and more of a fairy tale with a happily ever after.

And remember, if you need a guide through this digital haunted house to leverage AI for your marketing efforts, we're here with our candy bucket (and immense expertise) to assist. Happy Haunting!

Terry Rajaram

Terry’s cauldron of knowledge in the digital world is the result of a background in advertising, graphic design, web and multimedia development… 25 years in this business.